City Posters for 2014 Football World Cup
Alongside the official poster for the 2014 Football World Cup, posters have also been designed for each of the cities in Brazil which will host the games in 2014. This year’s edition would see 12 host cities, which are being described uniquely in the posters.
The first host city is the Rio de Janeiro and the poster depicting it has a footballer balancing the ball on the back of his neck which shows the city’s deep love of the game. The poster has different layers with each layer depicting a different aspect of Rio, the beach, the mountains, the Sugarloaf peak, the sea and the sky.
Sao Paulo is the next host city. Its poster depicts a bustling metropolis where thousands of people live, celebrate and breathe football. The city has an infectious energy and football is in its blood, its buildings and in the air.
The third host city is Belo Horizonte. This city holds the Church of Sao Francisco de Assis, which is displayed in silhouette form on the poster, according to FIFA. The design’s celebratory nature signifies the warmth that footballers and fans will receive when they come to the city.
Next in line is Brasilia, in its poster the background image represents the cathedral in the city, with an immense blue sky above it. Green at the bottom portrays the vast expanse of greenery the city has in it, while the various colors of the player show the city’s multiple culture.
The poster for the city of Curitiba has a Brazilian pine tree. The specific positioning of this form of flora is because this type covered much of the land in the area before the city was formed in the 17th century.
Manaus happens to be a host city in the state of Amazonas covered by the rain forest. And in the poster there happens to be parrots sitting on top of the goal post which is representative of that, and signify the fact we cheer for great players, matches, goals, and for nature itself.
Next is Salvador, a city of wealth, culture and architectural heritage. The poster magnifies the stunning scenery and breathtaking views that the visitors will be exposed to while they are there.
For the city of Fortaleza, the sunshine and beauty of the city’s coastline, shown with a beach at the bottom on the poster, make it a special design. The city’s major landmarks are shown in the football raised high above the Castelao Arena.
The poster depicting the city of Natal has green color that comes from the forest, the blue from the crystal sea and the yellow from the hot sands. The silhouette of a man reaching out on a poster colored like the Brazilian flag symbolizes the country welcoming the world with open arms. The people of Natal are keen to give, to share, to host.
The city of Curitiba is the capital of the state of Mato Grosso and is in the exact center of South America. The poster depicting it shows bright colors symbolizing the joy the World Cup will bring and the joyful nature of the locals. The silhouette of the whole state is displayed in the center of the ball.
The capital city of Rio Grande do Sul Porto Alegre has magnificent views over Lake Guaiba and on the right lies the Usina do Gasometro, the best place to see these from. The ball being kicked in the poster represents the cultural legacy being fired forward.
The last host city is Recife; its poster shows the essence of a coastal city full of art, joy and movement. Frevo is the dance of the city and the man in the middle of the poster is a frevo dancer, whose moves also represent that of a skilled football player. There exists a nice carnival feel to the design.
(In association with Aniket Mishra, Editor-in-Chief, MSRSportsNews)
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