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Campina Grande is a city in the state of Paraíba in northeastern Brazil. Nestled in Campina Grande is famous for hosting the country’s second-largest Sao Joao Festival. The city is surrounded by the Borborema Plateau, featuring diverse landscapes and rich folklore traditions. Its strategic location makes it a hub for regional commerce and cultural events. Campina Grande’s warm hospitality and lively festivals make it a must-visit destination in Brazil.