Business Mapping is the illustration of the processes in a Business so that the activities can be understood properly and decisions can be taken by using knowledge more effectively. Business Mapping also detects methods of development or improvement. Profits and loss are also Map ped in Business Mapping . The other names for Business Map are Business Flow Chart, Business Map Model, Enterprise Map , Enterprise Model, Solutions Map , Decision Map , Decision model or Decision Making process Map .
Business Mapping Characteristics:
- Data Visualization: A lot of Business data can be viewed from the Business Map s. As an example it can be said that the sales report of different places, countries, regions can be represented in a Map with the help of different colors. The viewer can understand the the information much easily and quickly. More than one data can also be represented through Business Mapping . Sales and positioning of dealers and expected sale in the coming years can be plotted on a single Map . Data of various company can be plotted together in Business Mapping which helps in comparison.
- Spatial Processing: Geography Information System (GIS) can be used to enhance the data which is existing and then transform it in order to extract other information required in the company. For example to understand the demographics in the base of the subscribers of a company, the subscribers are plotted on the Map and then the demographics characteristics are associated with the records. So, using of GIS helps the Business man to takeover large undertakings.
- Spatial Queries: Queries relating to the Business processes can be answered very easily from Business Mapping . A person can plan, extend, analyze his Business depending on the Business Map .
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Data used in Business Mapping :
- Data of the company: This data includes data related to customers, facilities available and the territory of operation of the company.
- Data from outside: This includes data related to population, other demographic features, consumer behavior data , location data and many more.
- Geography data: Geographic data consist of street files which helps in geocoding and georeferencing. ZIP code boundaries are used in this respect and they are very popular.
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Steps followed in Business Mapping :
- Identify the purpose for Business Mapping .
- Boundary detection depending upon the purpose.
- Listing the steps which are needed for fulfilling the purpose chosen in Business Mapping .
- Detail of every step is attached to the Map .
- The steps are arranged in a sequence.
- Data attachment is done for every steps.
- Color is given to each characters like different colors showing the amount of sales in the present year and the amount of sales expected coming year.
Advantage of Business Mapping :
- It helps to take prompt decisions and analyze the total Business process.
- Business Mapping saves time. The viewer can understand the situation fast and easily.
- Interrelationship of different attributes can be understood through Business Mapping .
- Business Mapping helps to compare the performance of different companies and help the enterpreuner to take future steps like taking over a company or expanding the market.
Business Mapping is thus indeed very helpful for advancement of Business .
